Print Is Back And It’s Part of a Bigger Strategy
This upcoming edition of Oklahoma’s Choice Weekly is an important one for us. It will be our first printed edition since July, and we’re excited to bring the paper back into the hands of our readers and advertisers.
But we’re not just going back to the way things were.
We’re moving forward with a new strategy that combines print and digital together, and we believe this approach will be stronger for both our readers and our advertisers.
Our New Print Schedule
Moving forward, Oklahoma’s Choice Weekly will print once a month at the end of each month, with digital editions continuing throughout the rest of the month.
This allows us to do two very important things:
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Deliver a strong, high-impact printed edition that people keep and refer back to.
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Maintain weekly digital visibility so businesses are still in front of customers all month long.
Instead of choosing between print or digital, we’re using both the way advertising works best today.
Why This Makes Sense for Businesses
Print and digital do different jobs, and when they work together, they are extremely effective.
Print builds credibility and visibility.
People trust print. They keep it on the table, in the truck, or in the shop. They flip through it multiple times and see your ad again and again.
Digital builds frequency and reach.
Your ad can be seen on phones, computers, and social media, keeping your business in front of customers throughout the month.
When you combine print and digital, you get:
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Visibility
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Frequency
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Credibility
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Reach
That’s a powerful combination for any business.
Advertising Is About Being Seen
One of the biggest misconceptions about advertising is that it’s about running one ad and expecting immediate results. In reality, advertising works best through consistency and visibility over time.
People usually don’t need your product or service the exact day they see your ad.
But when they do need it, they remember the businesses they’ve seen consistently.
That’s why the businesses that advertise regularly are usually the businesses people call first.
Not because they’re lucky but because they’re visible.
Looking Ahead
We’re excited to bring print back at the end of each month while continuing to grow our digital presence throughout the rest of the month. This new approach allows us to continue serving our communities while also helping local businesses stay visible and competitive.
If you’re a business owner, the most important question to ask yourself is simple:
When someone in the community needs what you sell, will they think of your business first?
If the answer is yes, your advertising is working.
If the answer is no, we should talk.
At Oklahoma’s Choice Weekly, our goal has always been the same connect businesses with customers. And with our new print and digital schedule, we believe we can do that better than ever.
ANESA K. CHASTAIN JONES, General Manager/Graphics Director, 918-285-1314, graphics@oklahomaschoiceweekly.com
JON McQUILLIN, Sales Representative, 918-873-0097, jon@oklahomaschoiceweekly.com
ISAAC DENNY, Sales Representative, 918-223-5051, isaac@oklahomaschoiceweekly.com
