Visibility Still Wins

There’s something different about being in a publication.  It’s structured.  It’s intentional.  It’s not fighting for attention between cat videos and political rants.  Oklahoma’s Choice Weekly is built that way on purpose.  We aren’t chasing trends.  We’re building presence.

Format Isn’t the Point. Authority Is.

Some businesses get distracted by format.  Print. Digital. Social. Video.

The truth?  Customers don’t care how they find you.  They care that they do find you.  Our edition keeps the integrity of a newspaper, organized, credible, while meeting readers where they are right now.

Accessible. Clickable. Shareable.

But still structured.

Still intentional.

That combination matters.

Familiarity Is a Strategy

The businesses that win aren’t always the loudest.  They’re the most familiar. When your name appears consistently inside a trusted local publication, it reinforces something subtle but powerful:

Stability.
Credibility.
Presence.

That kind of positioning compounds over time.  And the businesses that understand that are always a few steps ahead.

The Smart Businesses Are Thinking Long-Term

Short-term thinking sounds like:  “Let’s try it once.”

Long-term thinking sounds like:  “Let’s build visibility.”

Markets shift. Platforms evolve. Consumption habits change.  But one thing hasn’t changed:  People buy from businesses they recognize.

Oklahoma’s Choice Weekly continues to evolve in ways that strengthen that recognition  and the businesses aligned with us grow right alongside it.  We’re not standing still.  And neither should you.

The Real Question

If someone needs what you offer tomorrow…Will your name feel familiar?  Visibility is not about today.  It’s about building momentum for what’s next. And momentum favors the businesses that stay present.

 

35 Years of Steel. One Day to Own It.

Complete Machine Shop Liquidation – Broken Arrow, OK

This is not a partial clean-out.

This is not a surplus sale.

This is a full machine shop liquidation after 35 years in operation.

On Thursday, February 26, 2026 at 9:00 AM, the doors open and everything moves.

If you work in fabrication, machining, welding, resale, metal supply, or industrial operations — this is the kind of event you mark in permanent ink.

What’s Actually Hitting the Auction Block?

We’re talking about a complete working shop:

• CNC Milling Machines

• Lathes

• Waterjet Metal Cutting System

• Metal Shears

• Band Saws

• Magnetic Drilling System

• Grinders

• Drill Presses

• Welders

• Air Compressors

• Forklifts

• Machinist Tools

• Metal Work Benches

• Mill Vises

• Pallet Racking + Shelving

• Shop Fans

• LOTS of Metal Stock

Not random pieces.

Not scrap.

Operational equipment from a shop that’s been running since 1991.

Why This Matters

Buying new right now?

Expensive.
Long lead times.
Supply chain headaches.

Buying at auction?

Opportunity.

Whether you’re:

• Expanding your shop

• Replacing equipment

• Launching your own operation

• Stocking inventory

• Flipping industrial assets

This is how smart operators build capacity without retail pricing.

And events like this don’t happen every week.

Live Onsite + Online Bidding

Auction starts at 9:00 AM.

Lots 2–84 begin at 10:31 AM.

You can bid:

✔ Live onsite
✔ Online

Which means this isn’t just local traffic.

It’s competitive.

If you see something you need, plan accordingly.

The Location

📍 906 S. 12th St.
Broken Arrow, OK 74012

In Broken Arrow at the junction of Lynn Lane & Houston St.
(Street parking available, do not block business driveways.)

Full details, photos, and updates:
👉 www.chuppsauction.com

A Shop Built Since 1991

Owner J.R. Marks is retiring after decades in the machine shop industry.

That means every machine, tool, and piece of stock represents years of production and maintenance — not a warehouse of forgotten equipment.

If you’ve ever priced CNC machines, fabrication tools, or industrial shelving lately, you already understand the value sitting in this building.

The Clock Is Ticking

Auction day is Thursday, February 26, 2026.

Starts at 9:00 AM.

Serious buyers show up early.

Because when the gavel drops…

It’s gone.

If you’re in metal fabrication, machining, welding, industrial resale, or equipment acquisition, this isn’t a maybe.

It’s a move.

See you at 9:00 AM.

The Tag Ladies Estate Sale

 

                                                                     ESTATE SALE

1113 S. Shumard, Stillwater

Fri., February 20, 2pm-6pm

Sat., February 21, 9am-2pm

(closed 12-12:30)

Furniture-Recliners, love seat,

bedroom, table/chairs,

Washer, Dryer, Freezer, Books,

MCM glass, Fostoria, china,

flatware, Sterling, Art,

decor, linens, Kitchen,

sewing/quilting, Singer

Featherweight, toys,

clothing, shoes, jewelry,

OSU decor, Boy Scout,

PLUS more!!

www.thetagladies.com

405-612-2016

Oklahoma, Clear Your Calendar. The Next Two Weeks Are Packed With Auctions.

 

Oklahoma, Clear Your Calendar.

The Next Two Weeks Are Packed With Auctions.

If you’ve ever said,
“I love auctions,”

…this is your moment.

Because starting February 16 and running through March 12, Lippard Real Estate & Auction is stacking the calendar with online-only auctions that cover just about everything you can imagine:

Industrial equipment.
Estate treasures.
Farm machinery.
Real estate.
Collectibles.
Knives.
Glassware.
Tractors.
Even 9+ acres of property.

This isn’t one niche sale.

It’s something for everyone.

Monday, February 16 – 6PM

Bee Line Heating & Air LLC Auction – Enid, OK

Pickups.
Tools.
Metal fabrication equipment.
Shelving.
Steel racks.
Office furniture.
Heat & air parts.

If you’re in construction, HVAC, metal fab, resale, or just love shop equipment, this one deserves attention.

Tuesday, February 17 – 6PM

Webster Estate Auction – Enid, OK

Belt buckles.
Costume jewelry.
Sterling.
Cameos.
Glassware.
Uranium glass.
Christmas collectibles.

Estate collectors, antique resellers, and vintage lovers — this is your playground.

Wednesday, February 18 – 6PM

Real Estate Auction – 125 S. 21st St., Enid

3 Bed / 1 Bath

Live online bidding for a home in Enid with open house February 15.

Real estate buyers, investors, flippers — this is not one to scroll past.

Also Wednesday, February 18 – 6PM

Area Farmers Auction – Enid & Medford Areas

JD Tractor.
Pickups.
Swather.
Hay.
Livestock trailer.
Freightliner truck.
CAT generator.
Skid steer.
Snowmobile.
Honda UTV.

Farmers, ranchers, equipment buyers — you already know what this means.

Sunday, February 22 – 6PM

MHS #3 Auction – Enid

Damascus steel.
Pocket knives.
Cleavers.
Serrated blades.
Daggers.
Ulu knives.
Leather sheaths.

Collectors and blade enthusiasts, this is a specialty event worth marking.

Monday, February 23 – 6PM

Griffin Auction – Enid

Fostoria.
Candlewick.
Haviland.
Precious Moments.
Depression glass.
Cameras.
Petalware.

If you love glass, collectibles, and estate finds, this one is stacked.

Monday, March 2 – 6PM

Webster–Kinzie Auction – Enid

Cast iron skillets.
Chess sets.
Furniture.
Art.
Barbies.
Vintage collectibles.
Home décor.

Resellers, collectors, and bargain hunters, bring your bidding strategy.

Tuesday, March 3 – 6PM

Hankey Farms & Cattle Auction – Amorita, OK

Tractors.
Tillage equipment.
Trailers.
Balers.
Grain drills.

This is serious farm country inventory.

Thursday, March 12 – 6PM

John & Anna Sisk Auction – Coyle, OK

9.04± Acres Near Guthrie

Land.
Opportunity.
Investment potential.

If you’ve been looking for acreage near Guthrie, this is your window.

Why This Lineup Matters

Every one of these auctions is online-only.

That means:

✔ You can bid from anywhere.
✔ You don’t have to stand in the cold.
✔ You can research ahead of time.
✔ You can compete strategically.

And let’s be honest, auctions move fast.

The best finds don’t wait.

The Big Picture

Over the next few weeks, Oklahoma buyers will have the chance to:

• Expand a business

• Upgrade equipment

• Start a farm

• Invest in property

• Build a resale inventory

• Score rare collectibles

• Or just land a serious deal

That’s not just an auction schedule.

That’s opportunity stacked week after week.

Full details, photos, and bidding access:
LippardAuctions.com
580-237-7174

Set your reminders.
Pick your categories.
Build your watch list.

Because the gavel doesn’t pause.

And someone else is always ready to click “bid.”

See you online.

Oklahoma's Choice Weekly February 25, 2026 Edition • Volume 6 Issue 43

 

Oklahoma's Choice Weekly February 18, 2026 Edition • Volume 6 Issue 42

 

We Already Have Social Media

(And Other Dangerous Marketing Assumptions)

By Anesa K. Chastain Jones - Advertising Insights with Anesa
Oklahoma’s Choice Weekly

I hear this a lot lately:  “We already post on Facebook.”  “We already have Instagram.” “We’re doing fine online.”  Okay.  But let me ask you something.  Is social media working for you…or are you just existing on it?  Because those are two very different things.

Posting Is Not Advertising

Having a social media page is not a marketing strategy.  It’s a communication tool.  Social media is great for:

•Engaging customers you already have.

•Sharing updates.

•Showing personality.

•Staying top of mind, sometimes.

But it is not guaranteed visibility.  When you post on social media, you are at the mercy of:

•Algorithms.

•Timing.

•Engagement.

•Competing content.

•Paid prioritization.

You might have 3,000 followers.  But how many actually see your post?  Often?  A fraction.

And those are mostly people who already know you.

Advertising Reaches Beyond Your Bubble

Here’s the difference:  Social media talks to your audience.  Advertising expands your audience.  If you only post on your page, you’re speaking inside your own circle.

Running in the paper, whether digital edition or print, places your business in front of people who may not be following you, may not be searching for you, and may not even know you exist yet.  That’s growth.

Visibility You Don’t Control vs. Visibility You Secure

On social media:

•Reach fluctuates.

•Posts disappear in hours.

•Content competes with memes, news, and distractions.

In the paper:  Your ad is positioned intentionally.  It lives in a trusted space.  It is seen by readers actively consuming local content.  It isn’t buried under someone’s vacation photos.  One is reactive.  The other is strategic placement.

“But We Boost Posts.”

Good.  Boosting means you already understand that organic reach isn’t enough.  So let’s think bigger.  Instead of boosting a post that disappears in 48 hours… What if you also place your business in a publication where:

•It sits alongside other reputable businesses.

•It reinforces credibility.

•It builds long-term brand recall.

•It supports the local ecosystem that supports you.

Social media builds speed.  Publication builds stature.

The Hidden Cost of Relying Only on Social Media

When businesses rely only on social media, here’s what happens:

•They market to the same people repeatedly.

•They chase engagement instead of building authority.

•They become dependent on trends.

•They plateau.

And then they wonder why growth stalls.

Because exposure inside your own follower list isn’t expansion.  It’s maintenance.

Why Running in the Paper Still Matters

Even in a digital-only season, the paper is different.

•It’s curated.

•It’s intentional.

•It’s consumed differently than scrolling.

People don’t skim a publication the same way they skim a feed.  They read.  They browse.  They discover.  Discovery is powerful.  You don’t grow by waiting for people to search for you.  You grow by showing up where they’re already looking.

The Real Question

If someone new moved to town today…  Would they find you?  Or would they only find the businesses that advertise beyond their own page?

Advertising Insight of the Week

Social media is part of the plan.  It is not the whole plan.  If you want stability, growth, and real visibility, you cannot rely on one channel, especially one you don’t control.  Post online. Engage your followers.  But also position your business where it expands your reach, not just maintains it.  Because visibility isn’t about having a page.  It’s about being seen.

Roth Auction - Saturday, Feb. 21st

🔔 SATURDAY AUCTION – WINFIELD, KS 🔔
You never know what you’ll walk out with at this one.

📅 Saturday, February 21
⏰ 9:30 AM
📍 Winfield Fairgrounds | Winfield, KS

Guns • Boito OU 12 • Mossberg 715T • Winchester 190
Coins • Collectibles • Furniture • And MUCH MORE

This is the kind of auction where surprises happen, deals get made, and someone always says,
“I didn’t expect to buy that… but I’m glad I did.”

📸 See list & photos on the Roth Auction Service LLC Facebook page
🌐 rothauction.us

Show up early.
Bid smart.
Stay curious.

 

EQUIPMENT AUCTION - ONLINE ONLY

🚨 EQUIPMENT AUCTION - ONLINE ONLY 🚨

If you’ve been waiting on the right machines to show up…
this is it.

🗓 Tuesday, Feb. 17, 2026
⏰ 6:00 PM
🖥 Online Only
📍 Wellington, KS

✔ 15 UNUSED MINI EXCAVATORS
✔ ALL 2026 MODELS
✔ CFG MANUFACTURER
✔ 40’ HIGH CUBE CONTAINER

Brand new equipment.
One auction.
No guessing once the gavel drops.

🔍 Preview by appointment only
🚛 Load-out by appointment

If you’re serious about equipment, you already know
this is worth your time.

 

Public Auction Thursday, Feb. 19th Conducted by Chupps Auction & Real Estate

 If you run a shop, fab, weld, or build, you need to be here.

📅 Thursday, Feb. 19, 2026
📍 Claremore, OK

Commercial welders & plasma cutters
Vehicle lifts & tire machines
Paint booth & spraying system
Compressors, scrap, sheet metal & more

🕘 Auction starts 9:01 AM
💻 Live & online bidding available

👉 chuppsauction.com

Brazle Auction Annual Farm Consignment Auction

 

🚜 ANNUAL FARM CONSIGNMENT AUCTION 🚜
This one’s the real deal.

📍 Winfield Livestock Auction, Winfield, KS
🗓 Saturday, February 28, 2026
⏰ Starts at 8:30 AM

From ATVs, mowers & cattle equipment to farm equipment, tractors, combines, trucks, and trailers, if it belongs on a farm or ranch, it’s crossing the block.

🍔 Lunch served in the Sale Barn Café
🌦 Sale held REGARDLESS of weather
📋 Times approximate, come early, stay ready

This isn’t a “maybe” auction.
This is show up, bid hard, haul it home.

📞 Questions? 620-221-0701
🌐 Full listing & terms: brazleauctionandrealty.com

Love is in the air! Valentine’s Day will be here before you know it.

 

Love is in the air! Valentine’s Day will be here before you know it. If you have kids, chances are you have been prepping for a bit. Class parties, valentines for the class, teacher gifts, valentines for their other friends. It feels never ending. I have been lucky enough to not be in charge of class parties. So grateful to the moms that take on the class parties! Get them a little Thank you card or treat because we all know that is so much work.

Lets talk flower vases! To extend the life of the flowers, I am sure you will be receiving them this year. A clean vase is the best foundation. I recommend cleaning with dish soap and a bottle brush. I know sometimes you can’t quite get down there even with a bottle brush. I suggest add a handful of rice. I know its odd but add it with you soap and a little bit of water and swirl around until clean. Works like a charm. Now, what you use to keep your flowers fresh there is always a debate there and it depends where they come from. Lets say store bought. I always use the packet that comes with, but I always trim them at a 45 degree angle and cut out any extra leaves. I’ve heard add a aspirin or sugar, even bleach, whatever works for you.

Now to cleaning! With all the snow and ice, salt, comes mud. Which means floors will need cleaning. My first suggestion is to not deep clean until the mud outside is dry. You don’t eat Oreos and brush your teeth? Right! Basic clean, vacuum and sweep the salt to keep it from going everywhere. Then when you are ready to mop or clean the carpet. Vinegar is going to be your best friend here. A 1 part vinegar to 10 part water mixture to get the salt residue out. I would suggest using this for both wood and carpet. Mop or use your carpet cleaner, you may have to do multiple passes, make sure you raise cleaning after.

**For future floor saving purposes. When there is snow and ice like this, I always put towels by the door for shoes and swap them out each day. It’s the most effective way I have come up with. We have wood floors now, but when we had carpet it was such a soggy mess. I would put multiple towels down to help keep things dry and from the salt getting everywhere. The mess can’t be helped, kids and pets going in and out multiple times a day. Happy kids with great snow day memories, make the struggle worth it.

With all snow, ice, and cold and now temps are back in the 60s. Allergens will be high, which means lots of dusting. Gotta love Oklahoma weather right. I recommend tracking your area’s air quality, it helps let me know when to run the air purifier and when to vacuum even if I don’t think it needs to be done, I try to dust a little extra these days. It has helped my son’s allergies and asthma quite a bit.

Join us March 11th, when we will talk about springing into spring and hopping into Easter.

From firearms and farm equipment to real estate, estates, tools, and knives Lippard Auction has a Full Line-Up of Online Auctions

This isn’t one auction.

It’s a full lineup.

📅 Feb 9–22
🖥 Online only
⏰ 6PM sharp

From firearms and farm equipment
to real estate, estates, tools, and knives

When the clock hits zero, it’s sold.

👉 LippardAuctions.com
📞 580-237-7174

 

Massey Tractor S Series, Rebuilt, New Head

 MASSEY TRACTOR

S Series, rebuilt, new head,

needs to be put

together, needs clutch.

Trailer house.

'97 F250 Service Truck

$1500 each or offers

405-250-8312

The Tag Ladies Present a Living Estate Sale, Fri., Feb. 13 and Sat., Feb. 14th

                                                                   LIVING ESTATE SALE

3512 Bristol Road Ave.

Stillwater

Fri., February 13, 2pm-6pm

Sat., February 14, 9am-2pm

(closed 12-12:30)

Leather Sofa, chair, ottoman,

oak washstand, Washer,

Dryer, Refrigerator, Freezer,

Hall Tree, Drop Leaf desk,

decor, Dining table and

chairs, King bed, full bed,

Longaberger baskets,

primitive kitchen, Eddie

Sutton basketball,

kitchen, household, Pyrex

bowls, bird bath, saw horses,

extension cords, OSU decor,

tools, +more

www.thetagladies.com

405-612-2016

Oklahoma's Choice Weekly Wednesday, February 11, 2026 Edition

DIG LYFE MOBILE Coming to a town near you!

                                                                    

 DIG LYFE MOBILE

Coming to a town near you!

2/10 - Pawnee 12-5

2/11 - Perry 12-5

2/12 - Cleveland 12-5

2/13 - Stroud 12-6

Disposables

Sub-Ohm

Pods/coils/accessories

E-Liquid (Salt&regular)

Follow on Facebook 10%off

Valentine’s Day, Advertising, and Loving What You Do 

By Anesa K. Chastain Jones - Advertising Insights with Anesa

Oklahoma’s Choice Weekly

Valentine’s Day usually gets framed as romance, hearts, and grand gestures.  But at its core, it’s really about commitment.

Showing up.

Caring enough to do something well.

Putting thought into what you create and who it’s for.

And honestly? That’s a pretty good description of good advertising.

Loving the Work Shows

The best advertising doesn’t feel forced.  It feels intentional.  You can tell when someone actually cares about what they do:

The message is clear

The design is thoughtful

The timing makes sense

The effort shows

Whether it’s a digital ad, a social post, or a simple announcement, people can spot authenticity fast. And they can spot the opposite even faster.  When advertising is done by people who love the work, it doesn’t scream for attention, it earns it.

Advertising Is a Craft, Not a Shortcut

Good advertising isn’t an accident. It’s a process.  It takes:

Understanding the audience

Knowing the business

Making smart choices about message and placement

Being willing to refine instead of rushing

That kind of care only comes from people who are invested, not just in the result, but in the work itself.

Why Passion Still Matters in a Digital World

With automation, templates, and one-click posting everywhere, it’s tempting to treat advertising like a box to check.  But the campaigns that actually work?  They still come from human thought.  From people who:

Notice details

Ask better questions

Care how something looks, reads, and feels

Want the business on the other side of the ad to succeed

That’s not old-fashioned. That’s effective.

Valentine’s Day Is a Reminder

This time of year isn’t just about selling products or promotions.  It’s a reminder to reconnect with:

Why you started your business

Why you care about your customers

Why your message matters

Advertising works best when it comes from that place, not obligation, but intention.

The Oklahoma’s Choice Weekly Difference

At Oklahoma’s Choice Weekly, advertising has never been about filling space or checking boxes.  It’s about helping local businesses be seen, understood, and remembered.  We believe:

Clear messages matter

Good design is not optional

Consistency builds trust

And caring about the work shows in the results

We work with advertisers who take pride in what they do and we take just as much pride in helping them tell that story the right way.  This Valentine’s Day, we’re celebrating the businesses, creators, and advertisers who still believe in doing things with purpose.  Because when you love what you do, and you advertise like it, people notice.  And that’s the kind of connection that lasts.

Estate Auction Hosted by Nicholson Auction Saturday, February 14th

ESTATE AUCTION

10:00 A.M. Saturday, February 14, 2026

143 Bell Rd, Ponca City, OK  74604

(½ mile west of McCord School)

THREE BEDROOM  two bathrooms, walk in shower; sunken bathtub; dining room; Whirlpool ceramic top electric range; gas fireplace; 1,904 sq. ft., CHA, two car garage, built in 1998, deck; fenced yard; large lot; rural water & water well.

LEGAL:  Obershelp acres lot 2, block 4, Osage County, OK.

TAXES 2025:  840.00. TERMS:  $5,000 down with balance at closing.

HOUSEHOLD-TOOLS-MISC.:  Whirlpool fridge; GE washer; GE electric dryer; 5 pc dining room suite; LazyBoy rocker recliner; rocker recliner; Sony stereo; carnival glass punch bowl; barrister cabinet; triple dressers; king bed; night stands; library table; sofa; glider rockers w/ottoman; china cabinet; 5 pc dinette; bentwood rocker; utility cart; 5 dwr chest; Sentry safe; vacs; crib bed; linens; cedar chest; table lamp; dresser mirror; bookshelf; book cases; newspaper rack; hat rack; quilts; Dell PC; TVs; Nintendo w/games; kitchen ware; glassware; costume jewelry; fridge; GE microwave; file cab; corning ware; leaf sweeper; 54”  Hustler lawn tractor w/grass vacuum attachment; DeWalt drill; saw; Snap-On drill; Craftsman tools; shop vac; hand tool; power tool; tubs; knives; electronics; propane grills; porch swing; garden tools; aluminum porch railing; ext ladder; misc. 

TERMS:  Cash, check, credit/debit cards on day of sale with a 3% convenience fee.   Driver’s license required to register.   Oklahoma Tax Comm. requires a copy of tax exempt certificate for exempt purchases.  Items sell as is with no warranty.  Descriptions are accurate to best of knowledge.  Announcements made day of sale will supersede all other advertising.  Seller or Auction Co. not responsible for accidents.

SHARON  LEONETTI  ESTATE

www.nicholsonauction.com

 nicholauction@gmail.com

THE VOICE OF CHOICE!

 

Chupps Auction & Real Estate Present an Estate Auction Wednesday, February 11

 Chupps Auction and Real Estate presents and Estate Auction Wednesday, February 11 at 9:33am

Items include:  Tractors and Field Implements, Cattle Chute, Horse Saddles & Tack, Vet Supplies, Water Tanks, Feeders, Grooming Tools, Fencing Supplies, Scrap Metal, Camping Gear, Vintage Furniture, Antiques and more!

UPCOMING AUCTIONS YOU NEED ON YOUR RADAR

 🔥 UPCOMING AUCTIONS YOU NEED ON YOUR RADAR 🔥

Land. Homes. Equipment. Estates.
This lineup is loaded and it’s all happening over the next few weeks.

✔ Online-only auctions
✔ Investment properties
✔ Farm & ranch land
✔ Tractors, equipment & implements
✔ Estates, antiques & specialty items

From starter homes and investment properties to productive farmland, tractors, and high-demand equipment, this is one of those auction runs where something fits everyone.

📅 Multiple dates
🖥 Online bidding
📍 Locations across Oklahoma

👉 Start browsing.
👉 Start planning.
👉 Start bidding.

This isn’t one auction.
It’s a full auction season.