Why Digital Marketing Isn’t Optional Anymore (Even If You Think Your Customers “Don’t Do Digital”)

The Digital Double Standard

We hear it all the time: “My customers don’t do digital.”
Yet the same business will spend time, money, and energy plastering Facebook and Instagram with promotions.

The contradiction is clear. Social media is digital. If your customers are scrolling, liking, and sharing online every day, they’re already there. The question isn’t whether they “do digital.” The real question is whether they’re seeing you.

Social Media vs. Digital Paper Ads

Let’s break it down:

• Social Media Ads:
• Last for 24 hours (if that) before they’re buried.
• Compete with cat videos, memes, and political rants.
• Rely on algorithms that often hide your content unless you pay more.
• Digital Paper Ads (OCW):
• Sit in a trusted, local publication people actually seek out.
• Stick around for days or weeks not seconds.
• Offer interactive features like video, clickable links, and moving graphics that make your ad stand out.

Instead of fighting for a tiny slice of attention online, Oklahoma's Choice Weekly digital ads give your business a dedicated stage.

Why Local Digital Ads Matter

Your customers are already online. The data says the average person spends over 2 hours a day on digital platforms. That includes:

• Reading local news.
• Looking up community events.
• Checking out local business specials.

By advertising in Oklahoma's Choice Weekly’s digital edition, you’re not just posting into the social void. You’re connecting with readers who chose to open Oklahoma's Choice Weekly to find businesses like yours.

The Bottom Line

Digital isn’t optional anymore, it’s where people are. If you’re comfortable boosting posts on Facebook, but hesitant about Oklahoma's Choice Weekly’s digital edition, ask yourself:

• Do I want my ad lost in a scroll?
• Or do I want my ad highlighted in a digital paper that people are flipping through every week?

Your customers do digital. The only question left is whether you’ll meet them there.

👉 Ready to make your ad come alive? Ask us about adding video, motion, and interactive features to your next OCW ad.

Anesa K. Chastain Jones | Graphics Director | 918-285-1314

graphics@oklahomaschoiceweekly.com

Jeff Neiman | Sales Director | 405-740-4249

jeff@oklahomaschoiceweekly.com

Jon McQuillen | Central Oklahoma Territory Sales Manager | 918-873-0097

jon@oklahomaschoiceweekly.com

Colette Baier | Northern Oklahoma Territory Sales Manager | 580-401-0509

colette@oklahomaschoiceweekly.com