Why Posting on Social Media Isn’t Enough (and How Video Ads Change the Game)

 Why Posting on Social Media Isn’t Enough (and How Video Ads Change the Game)

A lot of businesses think, “I post on Facebook, so everyone sees it.” But the truth is just because you post doesn’t mean your followers actually see it.

That’s because of one word: algorithms.

How Algorithms Work

Think of it like this: when you post a birthday picture, some of your friends see it instantly, while others might not see it for days or at all. That’s the algorithm in action.

Social media platforms don’t show every post to every follower. Instead, they decide what shows up in feeds based on:

Engagement:  Posts that don’t get likes or comments quickly get buried.

Timing:  Your content is competing with breaking news, viral videos, and endless scrolling.

User Habits:  If someone hasn’t interacted with your page lately, your posts may never reach them again.

Pay-to-Play Rules:  Paid content almost always gets priority over regular posts.

So even if you have 1,000 followers, chances are only a handful of them actually see your updates.

Why OCW Ads Beat the Algorithm

At OKLAHOMA'S CHOICE WEEKLY, we don’t leave your business visibility up to chance. Instead, we guarantee placement:

In our digital edition, where readers flip through and your ad is always present.

On our website, where your ad is live and easy to find.

Across our social media platforms, where we actively post ads.

The Big Upgrade: Video Ads

Here’s the game-changer: with OKLAHOMA'S CHOICE WEEKLY, your ads don’t just sit on the page anymore. We can make them move, play, and grab attention.

A still ad might get passed by.

A video ad pulls eyes in, keeps viewers engaged, and drives more clicks.

This means your business isn’t just seen it’s noticed.

The bottom line: Posting is good, but posting alone is a gamble. Advertising with OKLAHOMA'S CHOICE WEEKLY especially with video means your message is guaranteed to be seen and remembered.

• 📍 Jeff Nieman, Sales Director: (405) 740-4249
  📍 Jon McQuillen, Central Territory Manager: (918) 873-0097
  📍 Colette Baier, Northern Territory Manager: (580) 401-0509
  📍 Anesa K. Chastain Jones, General Manager/Graphics Director: (918) 285-1314

DIGITAL EDITION ALERT: OKLAHOMA'S CHOICE WEEKLY'S SEPTEMBER 24, 2025 EDITION AVAILABLE NOW! | Klinger's Collision Center in Ponca City HAS MOVED TO THEIR NEW LOCATION!

Why Digital Marketing Isn’t Optional Anymore (Even If You Think Your Customers “Don’t Do Digital”)

The Digital Double Standard

We hear it all the time: “My customers don’t do digital.”
Yet the same business will spend time, money, and energy plastering Facebook and Instagram with promotions.

The contradiction is clear. Social media is digital. If your customers are scrolling, liking, and sharing online every day, they’re already there. The question isn’t whether they “do digital.” The real question is whether they’re seeing you.

Social Media vs. Digital Paper Ads

Let’s break it down:

• Social Media Ads:
• Last for 24 hours (if that) before they’re buried.
• Compete with cat videos, memes, and political rants.
• Rely on algorithms that often hide your content unless you pay more.
• Digital Paper Ads (OCW):
• Sit in a trusted, local publication people actually seek out.
• Stick around for days or weeks not seconds.
• Offer interactive features like video, clickable links, and moving graphics that make your ad stand out.

Instead of fighting for a tiny slice of attention online, Oklahoma's Choice Weekly digital ads give your business a dedicated stage.

Why Local Digital Ads Matter

Your customers are already online. The data says the average person spends over 2 hours a day on digital platforms. That includes:

• Reading local news.
• Looking up community events.
• Checking out local business specials.

By advertising in Oklahoma's Choice Weekly’s digital edition, you’re not just posting into the social void. You’re connecting with readers who chose to open Oklahoma's Choice Weekly to find businesses like yours.

The Bottom Line

Digital isn’t optional anymore, it’s where people are. If you’re comfortable boosting posts on Facebook, but hesitant about Oklahoma's Choice Weekly’s digital edition, ask yourself:

• Do I want my ad lost in a scroll?
• Or do I want my ad highlighted in a digital paper that people are flipping through every week?

Your customers do digital. The only question left is whether you’ll meet them there.

👉 Ready to make your ad come alive? Ask us about adding video, motion, and interactive features to your next OCW ad.

Anesa K. Chastain Jones | Graphics Director | 918-285-1314

graphics@oklahomaschoiceweekly.com

Jeff Neiman | Sales Director | 405-740-4249

jeff@oklahomaschoiceweekly.com

Jon McQuillen | Central Oklahoma Territory Sales Manager | 918-873-0097

jon@oklahomaschoiceweekly.com

Colette Baier | Northern Oklahoma Territory Sales Manager | 580-401-0509

colette@oklahomaschoiceweekly.com

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Red Beard Custom Printing Upcoming Events

🍁 Oklahoma's Choice Weekly Presents, Volume 6 Issue 20 🍁 Cushing Chamber of Commerce Presents the 37th Annual Cushing Chamber Festival in the Park 🍁

   

Feel Like a Celebrity Every Week When You Subscribe to Oklahoma's Choice Weekly!

🏆Presenting the Award for Best Audience to....
Oklahoma's Choice Weekly Subscribers! 🏆

Feel like a ✨celebrity✨ every week when you subscribe!  Subscribers get early digital access to each edition! 
And, becoming a subscriber is completely free! 

Subscribe for free today at https://oklahomaschoiceweekly.com/subscribe/ 

or in our BRAND NEW APP by clicking the Subscribe button. 

Or, scan the QR code at the end of this reel!

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Real Estate & Estate Auction in Broken Arrow Wednesday, September 17, 2025! Onsite & Online Bidding Available Thanks to Chupps Auction & Real Estate!

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Advertising That Works: Practical Tips for Business Owners

Running a business today isn’t easy. Between juggling customers, employees, inventory, and the never-ending “to-do” list, it’s tempting to push advertising to the back burner. But here’s the truth: advertising isn’t optional it’s essential. Done right, it’s one of the smartest investments you’ll ever make.

1. Consistency Beats One-Time Blasts

Many businesses make the mistake of running one ad and expecting instant results. Advertising doesn’t work like a firecracker it works like a slow burn. The more consistently your message is seen, the more people remember your name. Familiarity builds trust, and trust leads to sales.

Tip: Instead of putting all your budget into one big campaign, spread it out. A steady presence wins every time.

2. Meet Customers Where They Are

Today’s customers live on their phones. That’s why we launched the Oklahoma’s Choice Weekly App 

https://www.jotform.com/app/oklahoma-s-choice-weekly/app

to put your business right where your audience is scrolling. Ads aren’t just seen; they’re interactive, clickable, and shareable.

And for those who love the classic look of the paper, our Digital Edition Digital Edition - Oklahoma's Choice Weekly delivers the same layout you know and trust with added features that bring ads and stories to life. Think of it as Oklahoma’s Choice Weekly, upgraded: familiar design, new possibilities.

Tip: Make your ads mobile-friendly. Clean visuals and simple messaging stand out on a small screen.

3. Speak to Your Customer, Not at Them

Your ad should do more than list your phone number and hours. It should solve a problem, answer a need, or show customers why you’re different.

Tip: Ask yourself, “If I were my customer, what would make me stop scrolling and pay attention?” Then build your message around that answer.

4. Keep It Simple and Focused

The best ads don’t try to say everything at once. Too much text = people skip it.

Tip: Stick to one main idea. Use a bold headline, a strong image, and a simple next step like “Call today” or “Shop now.”

5. Advertise When It’s Quiet

It feels natural to promote yourself during busy seasons. But smart business owners know that slow times are when ads matter most. That’s when you need new customers walking through the door.

Tip: Don’t pull back when business slows down lean in. That’s how you get ahead of competitors who went silent.

Final Thought

Advertising isn’t about being loud. It’s about showing up, week after week, with a message that matters to your customers. With the new Oklahoma’s Choice Weekly App and Digital Edition, your ads have more power than ever staying true to the layout readers love, while adding interactive features that keep your business in front of them anytime, anywhere.

For Immediate Release: Wiggins Upcoming Auctions Calendar of Events - Land, Estate, and Real Estate Auctions Hosted by Wiggins Through October 09, 2025

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3BR 1.5 BA Brick Home in Claremore, Beautiful Park-like Setting on Shaded Landscape + Antiques, Collectibles, Tractors, Tools, Vehicles, Appliances, Furniture & More for Auction September 19, Presented by Chupps Auction & Real Estate

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🎡🎪 Get Out to the Kay County Fair This Weekend, Y'all! 🎡🎪

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🌽 TONIGHT 🍅 FARMER'S MARKET 🌻 MAIN STREET, STROUD 🍎 4 - 8 PM 🍯 STROUD: Stay In The Know About This & Other Events in This Month's Stroud Page - Only In Oklahoma's Choice Weekly!

Greetings Citizens of Stroud,

It is starting to feel a little like Fall and things are buzzing this month in Stroud. We continue to add neon lights to Main Street. The latest are the Old Stroud Trading Post and the Methodist Church. There are several still in various stages of construction and planning stage. Everyone is invited to be a part of the 2nd mini-lighting ceremony on September 23 from 6-8pm at the Stroud High School.

The Stroud Municipal Airport and Oklahoma Aerospace and Aeronautics will partner to present an airport runway groundbreaking ceremony on September 17th from 1:30-2:30pm. The project will increase the runway to 4000 feet and make improvements to the runway lights and taxi lanes at the airport. Please join us if you can.

The Circus is coming to town September 19th. Thanks to the Lion's Club for sponsoring that event. There will be two shows at 5:00 and 7:30. It will take place in the parking lot at the Stroud Christian Church off Highway 99. You won't want to miss it.

The Chamber of Commerce is sponsoring their annual golf tournament. This is an event that is well put together and loved by all who participate. Thank you to the Chamber for a job well done and for the support of the golf course. Thank you to Kirstin Chistoffel for putting together the Farmer's Market on Main. There were 20 plus vendors on August 30 an da wide array of products and baked goods for sale. The next Farmer's Market will be September 12th from 4:00-8:00pm. Come out and support our local market. Come grow with us! 

Good things are happening at Stroud, thanks for being a part of that!

Bob Pearman,

City Manager

Website: cityofstroud.com

#OklahomasChoiceWeekly #OCW #TheRIGHTChoice #StroudPage #StroudOK #BrownsMetalRoofing #Miller #SweetLeafWellness #StroudDispensary #TheSugarTimeBand #DigitalAdvertising #OklahomaOwned #OklahomaOperated 

 

Join Us....Perhaps You Can....Get Great Tips to Help Organize Life! Misty Crouse's Monthly Rundown Solves the Mystery of Staying Organized When Life Gets BUSY!

Happy September y’all! 

Fall is just around the corner with pumpkin spice and everything nice. September means a lot of things here in Oklahoma, it means Friday night lights, festivals with family, and all-around fall feel goods. September is also a time for Awareness. I know I have touched on this before and honestly, it’s something that I will continue to talk about. I am sorry if it makes people uncomfortable, sometimes we have to be uncomfortable. September is Suicide Awareness, and the suicide rate for Oklahoma is close to 24 per 10,000 and friends that’s too high. The Adolescent rate is heartbreaking, 15-19 per 100,000. With 4% attempted and 14% having serious thoughts. I know seeing these numbers a person can think this doesn’t affect me right now, and it doesn’t until it does and then it is too late to act. Join Oklahoma’s Choice Weekly in a month-long campaign for Awareness. Tribute pages have been created on their website and app where you can honor your loved ones or submit a story of survival. Together we can break the silence and create a place of hope and resources. If you or someone you know is experiencing suicidal thoughts, please Call 988. They are there to listen. And remember Everyone you meet is fighting a battle you know nothing about. Be kind, always. 

On to organizing and cleaning. 

This school year has already given me an important lesson in paperwork. My youngest has started middle school, in Cushing is 5^th grade. In the past we have had issues with the middle school here but, new year, different child, give grace and start fresh. Well, sort of. The first few weeks you are filling out paperwork and signing so many papers. You forget what you have signed or agreed too. To avoid misunderstandings, I started a 5^th grade folder. I made copies of everything we signed, every email, every syllabus too. It has been handy if something gets lost or we need a refresher, we pull out and there it is, in black and white. So, Document everything, screenshots are forever my friends. As adults it is important for children to see us act right, even when it is really hard. If you are wrong or something slipped by you, admit it, apologize and move on. We wouldn’t want children to think adults don’t have to apologize, now would we?

With kids in sports, events, how is anyone supposed to keep up with all the housework? I know it can seem impossible. I will admit this is a busy season of life and I have fallen behind. I am writing this right before publish date, so I promise I am right there with you. Here are some things I am doing that are helping me keep everything together and going. First, I got a little notebook that fits in my bag, and to keep on my nightstand, so I can write things down when I think of it. My lists have come in clutch here. I started a list for each thing, for example a work list, crafts list, things the kids need me to do, store list etc. If I am worried, I will forget about something important I set an alarm on my phone with a note, it gets me back on track. Getting behind on some things I don’t feel like are a big deal, everyone has something that as long as it is done they don’t feel like they are failing. Laundry is that for me, I prefer everything to be folded and put away but somedays as long as everyone has clean clothes I’m counting it as a win. I have been taking a few minutes before bed to pretreat spots, because little boys are messy. I can start a laundry load in the morning before anything else. It might not make it into the dryer right away, at least by dinner its made its way to the dryer and that’s all that matters.

Join me next month, we will talk small kitchen appliances. Especially with electric cauldron season fast approaching, you get what I did there? I think before it gets to chili, we should go over crockpot do’s, don’ts and oh no is that safe?

 

 

Happy Cleaning! 

#OklahomasChoiceWeekly #OCW #TheRIGHTChoice #TheKitchenSink #HappyCleaning #SuicideAwareness #988 #Organizing #Demystifying #HomeLifeHacks 

We Will Never Forget

 

Steadfast. Dependable. Local. | Your Premiere Weekly Consumer Resource for Individuals and Business | The September 10, 2025 Edition of Oklahoma's Choice Weekly |

  

Oklahoma's Choice Weekly's September Initiative: Suicide Awareness & Tribute Pages | Because Mental Health Matters.

Oklahoma's Choice Weekly Launches Free Tribute Pages For Our Community to Honor Loved Ones Lost to Suicide During Suicide Awareness Month 

SPECIAL ANNOUNCEMENT: INTRODUCING THE OKLAHOMA'S CHOICE WEEKLY APP!!!!

Oklahoma's Choice Weekly App Launch

Download the app by visiting https://www.jotform.com/app/oklahoma-s-choice-weekly/app 

Or scan the QR code! 

The Oklahoma's Choice Weekly app provides instant access to your favorite paper anywhere and everywhere you go, with interactive features to connect you with businesses, special sections, guides, and announcements right at your fingertips! Since our new app is a web-based application, there's no worries about data or use tracking, either! It's the same Oklahoma's Choice Weekly you know and love, redesigned for today's world! 

 #OklahomasChoiceWeekly #OCW #TheRIGHTChoice #App #BrandNewApp #DesignedForYourWorld #DigitalAdvertising #DigitalAccess #DownloadNow

HUSTLER RAPTOR SALES EVENT AT TOWN & COUNTRY AUTO - DON'T MISS!!!

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THIS WEEKEND: KAY COUNTY FAIR | LIVE ENTERTAINMENT | FREE EVENT | FAMILY FRIENDLY

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 Beyond the Present: The Future of Oklahoma’s Choice Weekly

For centuries, the written word has been the vessel by which commerce and community alike have found their voice. From the broadsides of the colonial era to the advertising circulars that fueled American main streets, print has always been more than paper and ink. It has been the marketplace made visible.

Oklahoma’s Choice Weekly was born from that tradition. When a half-century institution closed its doors, we stepped forward not in imitation of what was lost, but in declaration of what must continue: a stage for business, a platform for visibility, and a pulse that keeps local economies moving. We began in the upheaval of a global pandemic, when certainty was scarce and connection essential. Our pages, then as now, carried not just ads, but the resilience of people who refused to let their businesses or their communities fade quietly.

Today, the medium shifts again. Just as town criers gave way to newspapers, and newspapers to radio, television, and now digital platforms, we too have embraced the demands of this moment. Digital gives reach, speed, and flexibility, tools we use every week to keep advertisers seen and remembered.

And yet print is not gone. Nor will it be. It remains part of our identity, and part of our future. We know that the tactile permanence of a printed page carries weight that pixels alone cannot replicate. The day will come when ink meets paper once more, when the digital momentum we have built is joined again by the tangible presence of print. We are preparing for that return, even as we grow in digital strength.

Our mission is unchanged: to ensure that businesses are not only visible but chosen, not only present but remembered. We will use every tool of this age digital, social, and yes, print again, to amplify that mission.

The road ahead will not be mapped in detail here; vision must be protected as well as proclaimed. But this much we promise: Oklahoma’s Choice Weekly is not standing still. It is a living marketplace, grounded in history, committed to innovation, and built for endurance.

In every era, advertising has been the lifeblood of commerce. In ours, OCW stands ready to carry that tradition forward, digitally now, and in print again.

Have You Checked Out the Latest Digital Edition of Oklahoma's Choice Weekly Yet?! Don't Miss It - See It Online or In Our BRAND NEW APP TODAY!

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Introducing the Oklahoma’s Choice Weekly App: Ads, Deals, and More.  Now on Your Phone

Oklahoma’s Choice Weekly has always been about connecting people with what they’re looking for whether that’s a great local deal, a must-see ad, or the classifieds that keep things moving.

Now, we’ve made it even easier.

📲 Meet the Oklahoma’s Choice Weekly App your direct link to ads, classifieds, and opportunities, right from your phone.

What You’ll Find Inside

With the Oklahoma’s Choice Weekly App, you can:

• Flip through our full digital edition anywhere, anytime.

• Check classifieds on the go from jobs to items for sale to services offered.

• View interactive ads with tap-to-call, click-to-shop.

• Access special sections and promotions seasonal features, business spotlights, and more.

• Explore tribute pages and fundraisers supporting causes that matter.

Why You’ll Love It

No more waiting until you’re at your desk. No more flipping through stacks of paper. The Oklahoma’s Choice Weekly App puts ads, classifieds, and promotions right in your pocket easy to browse, easy to use, and always up to date.

How to Get It

The Oklahoma’s Choice Weekly App is available free to download.

👉https://www.jotform.com/app/oklahoma-s-choice-weekly/app

The Future of Oklahoma's Choice Weekly

At Oklahoma’s Choice Weekly, we’re about making advertising simple, effective, and accessible. The app is the next step bringing everything you already count on from Oklahoma’s Choice Weekly into a mobile experience built for today.

Ready to try it out? Download the app today and see just how easy it is to tap into Oklahoma’s Choice Weekly.

 

Shining a Light on Suicide Awareness: Together, We Can Make a Difference

Every September, communities across the country come together for Suicide Prevention and Awareness Month. Here at Oklahoma’s Choice Weekly, we believe awareness starts right at home with our families, our neighbors, and our communities.

Suicide doesn’t just affect individuals it touches families, workplaces, schools, and entire towns. That’s why awareness and action matter.

Breaking the Silence

For too long, conversations about suicide have been hidden in the shadows. But talking about mental health and struggles saves lives. By opening the door to conversation, we show one another that it’s okay to reach out, and it’s okay to ask for help.

OCW Tribute Pages: Honoring Lives, Raising Awareness

This month, our Tribute Pages are available right here on the OCW website and app. Families, friends, and community members can honor someone they’ve lost, celebrate survivors, or share words of encouragement.

By adding a tribute, you not only honor a loved one but also help spread hope and awareness throughout our community.

Supporting the Cause Through Facebook

We’re also raising funds through a Facebook fundraiser benefiting the 988 Suicide & Crisis Lifeline. Every dollar donated helps ensure that anyone in crisis has access to immediate, 24/7 support.

Want to get involved? Visit our OCW Facebook page to donate, share the fundraiser, or spread the word. Together, we can make an impact.

https://www.facebook.com/donate/2232414743851829/

Recognizing the Signs

If you notice someone showing signs of struggle, here are a few ways to step in:

• Withdrawing from friends or activities

• Talking about hopelessness, feeling trapped, or being a burden

• Dramatic mood changes or loss of interest in daily life

• Expressing thoughts of self-harm

A simple check-in could save a life.

Resources You Can Share

📞 Call or text 988 – the Suicide & Crisis Lifeline (available 24/7)
💻 Visit 988lifeline.org for resources and support

Community Comes First

At Oklahoma’s Choice Weekly, we are more than a publication—we’re your neighbors, your friends, and your community. Together, through conversation, compassion, and action, we can make sure hope shines brighter than despair.

This September and beyond join us in raising awareness, honoring lives, and reminding every person in our community: you matter.